Wednesday, February 10, 2016

Campaigns on the Go

The promotional campaigns are getting finalized for Rubbout 25 - I have several talented graphics people working on various aspects of web banners, email ads and feature articles.

Here's the first one done for Rubbout 25 Facebook cover photo. I also did one for the Rubbout Community Group page and we're working for final Elemental cover photo and the DailyXtra, Squirt, and Rubberzone campaigns tonight.

For those of you asking why we don't promote on Recon or Grindr - both have requirements that we haven't or can't meet. Considering Recon has Eurocentralized their efforts, unless you are an event that they are sponsoring, you simply don't get any coverage on Recon, unfortunately. We aren't a significant enough event for them to consider. They typically do IML, MIR, Folsom, sometimes CLAW. That's it. Any they are a very high-maintenance sponsor, they usually want you to host an exclusive party for them, something we've killed ourselves to do at Rubbout 20 but swore we wouldn't do again.

Grindr has to conform to Apple's T&C which means they won't advertise something that has a website above PG-13? Really fucked up considering they're an adult website. At any rate I don't think they are our target market though they have the reach we might like. It's not a worthy action.

We can put an ad on Scruff....we have done that in past years.

Otherwise, we're just trying to focus locally by appearing and working at local events. Seattle was pretty successful for us last weekend, we got to expose a lot of guys to Rubbout and the rubber scene in general. Here's hoping it translates into ticket sales!


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