Tuesday, December 1, 2009

Get On Your Boots

Kenneth Cole’s latest socially conscious good deed product: limited-edition black rubber motorcycle boots. All net proceeds will go to amfAR, the Foundation for AIDS Research. (World AIDS Day is December 1). At $98, they’re well-priced – plus there’s the added fuzzy feeling of supporting a good cause.

Kenneth was inspired by Marlon Brando’s iconic boots in the movie The Wild One. The advert slogan for these boots is “Save a Hide…Wear a Rubber (Boot).” On a side note, these would be great RubberInPublic wear.

This couldn't have come at a better time. I just bought my pair today! :)

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