After an entertaining and successful 10 year tenure, Pretty Pervy is sad to announce that they will be closing their design doors in 2012.
Following on from acclaimed showings at London Alternative Fashion Week and the Museum of Decorative Arts in Prague, Robert has decided to take up an exciting opportunity on the other side of the world and move Down Under! Unfortunately for customers and clients, he has decided to take an extended holiday, and ‘go walkabout’ for several months before taking up permanent residence in Australia, and therefore will only be accepting commissions up until December 2011. He is already very booked up for his last precious slots and we are recommending that anyone who has ever toyed with the idea of a Pretty Pervy custom piece get in contact asap to discuss their commission to avoid disappointment. This is your very last chance to own a piece of latex history before Pretty Pervy closes forever.
As part of the closure Pretty Pervy are selling off all of their back catalogue of show outfits, including some never released for public viewing or used previously, so keep an eye on their website for details of flash auctions and mega bargain sell offs including items at up to 75% off their original RRP. If you have always dreamed of owning the one and only “Bug”, or not-so-secretly coveted our latex lunacy or perhaps have hankered after one of the ‘Pretty Curvy’ range from Alt London Fashion Week, sign up to the mailing list or browse the online shop and auctions at http://prettypervy.com to keep informed about the latest developments and sell offs.
We would like to reassure you that all custom orders currently in production, and those placed via the online shop are not effected by this news and online ordering will remain open until closer to date of closure.
All enquiries to moc.yvrepytterp@ofni, tel: 020 8144 4275 11am-7pm Mon-Sat only.
Today's market poses some difficult challenges for the traditional European/North American latexwear designers; why bother to continue to craft, if someone's just gonna steal your patterns, ideas and market lesser quality stuff at lower rates and undercut your quality and craftsmanship?
It's no longer 'pride in quality' but, 'How much can I milk from a niche before it collapses due to unsustainable business practices...'? :(
I'm all for knocking prices down.. IF quality stays good, but reducing quality at same time... that's just plain fucking wasteful. "You get what you pay for" shouldn't be a caveat any more. It should be a statement only, not a warning and cautionary foible.
Pretty Pervy's stuff was so original and amazing, it's sad to see them go, even if it is only temporary. I wish our society wasn't so hell-bent on getting things for the cheapest price possible. Sometimes, if not most of the time, going quantity over quality is a detriment to everyone....in my opinion.
Comments?
3 comments:
that sucks :(
I had dealings with Pretty Pervy in 2008. I contacted them with a commission for a bespoke designed suit. I visited their studio and we talked through a brief. From there, a couple of sketches were produced and emailed to me, and an price was quoted. The price was very high, but of course that was to be expected.
And then nothing... I emailed a couple of times and tried to contact them but got no reply. Several months afterwards I got a chase up email asking whether I wanted to proceed with the suit.
For such a premium price suit, I felt their customer service was terribly lacking and I dropped the order. For the $2000+ prices they charged, you would expect to be looked after a little better than left with excuses like "our email server is unreliable".
Very sad, but not at all surprising - it's undeniable that they're masters of latex, but the business sense just doesn't seem to be there.
Unfortunately it seems that a lot of the rubber companies have a lot more creativity in-shop than business acumen. A lot of them are mom-and-pop (or dom-and-sub ;)) operations. The ones in my link list are ones that always appealed to me as designers OR companies with great customer service. There are some that provide both, but many that do not. It's always a crapshoot unless you're dealing with one of the bigger companies, unfortunately.
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